Many industries there are short season, the industry's
efforts to promote the overall over time with a significant change. At the same
time the keyword table sample is not static, with the development of the market
has been added or deleted. For example, before 2009, the electricity industry's
key words in the sample will not have "double eleven" class of words,
but in the double eleven become a big step, a representative keyword sampling
must include such key the representative of the word.
In order to
facilitate the comparison of advertisers in different periods of time to
promote the Digital Marketing Services in Pakistan difference, usually to
the original brand promotion index for standardized processing, get.
The horizontal axis "brand awareness index" in
Figure 2 represents the extent to which an advertiser is currently recognized
by online consumers. One way to obtain this data is to take the average of the
search for the brand word corresponding to each advertiser in the sample
keyword table. Then after the standardization, get.
For industries where the
industry is more informative, you can select other indicators that are more
representative of the overall strength of advertisers, such as market share,
revenue, or profit.
Get and after that, you can draw the graphics shown in
Figure 2. Advertisers are divided into four regions the "high" and
highly promoted "leaders", but the promotion strategy of the
conservative "followers" to relative to their own reputation to
enhance the market position of the "challenger",
The strength is not high
and cannot support the high promotion costs or focus on a market segment of the
"pick up fillers." In the specific use of the process, this picture
will provide users with at least the following three aspects of important
information.

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