The analysis of the industry level includes two parts of the
section and the timing, the former mainly understand the current promotion
pattern, which is mainly used to track the market development trend. Analysis
of the cross-section of the four-quadrant analysis method can be used to
identify many competitors in the market to promote the competitive position and
basic promotion strategy, shown in Figure 2.
The vertical axis "brand promotion index" in the
figure is the weighted summary of the search volume of SEM Services in Pakistan each
keyword purchased by the advertiser, which embodies the brand position that a
brand wants to get on the online market.
The amount of keyword searches purchased by the advertiser
is weighted by the number of advertisements and the average position. This is
because even if both advertisers have purchased a keyword, the higher the
number of advertisements (the larger) they are, under the same crawl that the
customer sees the advertiser when they search for the keyword the greater the
likelihood that the advertiser's input on this keyword will usually is higher.
Similarly, the
average ranking of the more forward (smaller), in this keyword on the
investment is usually higher, so the average position in the form of the final
number of weighting.
