The Industry level Analysis

The analysis of the industry level includes two parts of the section and the timing, the former mainly understand the current promotion pattern, which is mainly used to track the market development trend. Analysis of the cross-section of the four-quadrant analysis method can be used to identify many competitors in the market to promote the competitive position and basic promotion strategy, shown in Figure 2.

The vertical axis "brand promotion index" in the figure is the weighted summary of the search volume of SEM Services in Pakistan each keyword purchased by the advertiser, which embodies the brand position that a brand wants to get on the online market. 

The amount of keyword searches purchased by the advertiser is weighted by the number of advertisements and the average position. This is because even if both advertisers have purchased a keyword, the higher the number of advertisements (the larger) they are, under the same crawl that the customer sees the advertiser when they search for the keyword the greater the likelihood that the advertiser's input on this keyword will usually is higher.

 Similarly, the average ranking of the more forward (smaller), in this keyword on the investment is usually higher, so the average position in the form of the final number of weighting.